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N E X T S T A R T : F E B 2 0 2 1
find your magic
A 6 - W E E K P R O G R A M M E F O R E N T R E P R E N E U R S
discover your distinct advantage, elevate your confidence, and position your business in a category of its own.
N E X T S T A R T : F E B 2 0 2 1
find your magic
A 6 - W E E K P R O G R A M M E F O R E N T R E P R E N E U R S
discover what makes you brilliant, elevate your confidence, and position your business in a category of its own.
this is about setting yourself apart
If you want to cut through the noise, and attract clients that value what you do and are a pleasure to work with, you absolutely need to have a deep understanding of what makes your business distinct and different.
When you know exactly what it is that your business does better than anyone else, you can do business from a place of confidence. You can focus on winning work that plays to your strengths and builds your reputation as the absolute expert in your niche.
Even better, you can stop competing on price because you'll know what makes you incomparable and the only choice for your clients.
INTRODUCING
find your magic
An 6-week group programme for service-based entrepreneurs and creatives who want to discover their distinct advantage, grow their confidence as an entrepreneur, and position their business in a category of its own.
JIM JER SEY
JIM JER SEY
JIM JER SEY
If you want to be able to communicate what makes your business brilliant...
... you first have to understand what sets it apart.
It's crucial to have clarity around what you do differently, brilliantly, and better than anyone else if you want to realize the full potential of your brand.
If you want to be able to communicate what makes your business brilliant...
... you first have to understand what sets it apart.
It's crucial to have clarity around what you do differently, brilliantly, and better than anyone else if you want to realize the full potential of your brand.
the details
In this carefully crafted programme you are going to develop a level of clarity around your business that you’ve never had before. You’ll not only discover what makes your business unique, but also how you add value for your clients and what contributes to your credibility.
Each week, we’ll focus on one key area and dig deeper into your business and unique story. With my guidance, you’ll have the opportunity to reflect on and uncover what your business really is, how you create value, why your clients choose you, and where you want to take your brand next.
By the end you’ll not only have crystal clarity around what your magic is, you’ll also have crafted a clear positioning statement and a compelling manifesto to help you communicate your magic with confidence!
W E E K 1
looking for magic
So what counts as magic and what doesn’t? Identifying that piece of your puzzle that makes you uniquely valuable to your dream clients will very much depend on various factors such as what kind of business you run, where you want to sit in the market, and what inspires you! This week we’ll explore where to look for your magic, but also where you’re not likely to find it.
W E E K 2
your business
Your magic has to work for you in the context of your brand, your industry, and where you sit in the market. This week we'll focus on what's going on in your business right now as well as where you’d like to take things. We’ll explore what impact you want to be making, and what big vision motivates you and drives your business.
W E E K 3
your clients
Let’s explore your business from a client's perspective and take a look at what you might have been ignoring. This week we’ll look at what exactly your clients are buying into when they do business with you, what they get from working with you that they simply can’t get anywhere else, and what working with you says about them.
W E E K 4
harness your strengths & weaknesses
Of course we all have both, but the most successful entrepreneurs are those who understand how to turn their weaknesses into strengths. This week we’ll explore yours, and we’ll look at how you can use your perceived weaknesses to your advantage.
AND! International best-selling author and mindset coach Eva Martins will be leading the live coaching this week as our guest coach!
W E E K 5
build credibility
This week we’ll build out the story around your magic. We’ll explore which parts of your experience, your education, your values and your story are relevant to your dream clients and how they lend credibility to your brand.
W E E K 6
capture your magic
By now you’ll have crystal clarity around what makes you unique and absolutely brilliant! So let’s pull everything together in a way that puts your magic on display. This week you'll create a compelling manifesto as well as a clear positioning statement so that you can communicate your magic and your value with confidence.
One of the best investments I've made.
I just couldn't see it, and to be honest I didn't really expect this programme to change that. But WOW! I was so wrong! You helped me create an amazing USP for my business AND opened my eyes to a huge amount of potential I had been ignoring. Thank you!
- I R I S B L O M B E R G -
you'll leave this programme with
YOUR BUSINESS MANIFESTO & POSITIONING STATEMENT
so that you can communicate your magic, clearly and confidently! You can then use this on your website, social media, and in your content.
CLARITY & CONFIDENCE ABOUT YOUR UNIQUE SELLING POINT
you'll know exactly what makes you different, how you create value for your clients, and where your business sits in the market.
LIFETIME ACCESS TO ALL THE CONTENT
your investment includes lifetime access to all the course content so that you can come back to these exercises as your business grows.
how it works
This is a group coaching programme with a limited number of spots available. Spots are limited because my goal is to ensure that you get the attention you need to produce the results you want.
I'll release new materials for the week every Monday morning. You'll then have the week to work through the videos and worksheets on your own.
There's a 60-minute live coaching call and Q&A session every Thursday on Zoom. The calls are always Thursday at 5pm CEST (11am EST). You’ll have access to recordings of all the coaching sessions so that you can come back to them at any time throughout the course, or should you not be able to make the live sessions.
The programme takes place in the Brand School on Teachable. There will also be a private Facebook group for interacting and getting support between the live coaching sessions.
Lifetime access to the materials and recordings so that you can revisit and dig deeper once the live portion of the course is over.
An entirely new way of thinking
This course will be one of the best investments you can make in yourself. I learned so much about myself and discovered an entirely new way of thinking about the value I provide and how to communicate that value with confidence. There’s a lot of self-reflection involved, and Karina makes it clear that you need to know YOU in order to be able to sell YOU.
- J E N N M A R S H A L L -
designed for creative &
service-based businesses
This programme is ideal for entrepreneurs who sell services as opposed to physical products.
It'll be perfect for (but not limited to):
C O A C H E S , M E N T O R S,
C O N S U L T A N T S & T E A C H E R S
M A R K E T E R S
E V E N T P L A N N E R S
W E B D E S I G N E R S &
D E V E L O P E R S
V I R T U A L A S S I S T A N T S
C O N T E N T C R E A T O R S
S T Y L I S T S
A R C H I T E C T S &
I N T E R I O R D E S I G N E R S
C O P Y W R I T E R S
P H O T O G R A P H E R S
J O I N U S !
find your magic
discover your distinct advantage, elevate your confidence, and position your business in a category of its own.
J O I N U S !
find your magic
discover your distinct advantage, elevate your confidence, and position your business in a category of its own.
frequently asked questions
W H A T A R E T H E T E R M S O F B O O K I N G ?
You'll find my general terms and conditions here, but the main thing to know is that my group coaching programmes are non-refundable. You have have lifetime access to all the course content, including the live coaching calls, which means you can work through the programme at any time and at your own pace.
I J U S T F I N I S H E D D R E A M C L I E N T C O N N E C T I O N -
H O W I S T H I S D I F F E R E N T ?
Fantastic question! Find Your Magic is meant to build on your work in Dream Client Connection (DCC). The programme follows the same structure with videos, presentations and worksheets, but this time we're focusing on YOU! If in DCC you found it difficult to answer the question of why your dream clients will choose you over your competition, then this will be the perfect next step for you.
W I L L Y O U B E O N H A N D T O A N S W E R Q U E S T I O N S ?
Yes! You can submit all your questions by e-mail or in the Facebook Group and I'll make sure to address them during our coaching calls. Of course, you can also get live feedback during our coaching sessions. Please note that I cannot accept any requests for feedback after the course ends.
A R E Y O U G O I N G T O B E A B L E T O T E L L M E W H A T M Y M A G I C I S ?
This programme is designed to teach you where to look for your magic, how to uncover your superpower, give you inspiration, and challenge you to dig deep and ask yourself the important questions about yourself and your business. I'll provide feedback during our group sessions, but you'll need to do the work beforehand and come prepared.
W H A T I F T H E R E' S N O T H I N G S P E C I A L A B O U T M E ?
I have yet to come across an entrepreneur that didn’t have something unique to offer and I have absolutely no doubt that you have a valuable super-power just waiting to be uncovered! Find Your Magic is designed to help you understand how you provide value and where to look for your magic. If you’re still not sure then just send me a message and we’ll talk!
H O W M U C H T I M E D O I N E E D F O R T H I S ?
Some weeks will be more intensive than others, but in general you should plan to spend 2-4 hours a week to work through the materials and 1 hour for our live sessions. The more you participate, the more you’ll get out of this programme. Participating keeps you accountable to actually do the work, share your experiences, and learn with the group.
W H A T I F I C A N' T M A K E T H E L I V E C O A C H I N G C A L L S ?
The coaching sessions are Thursdays at 5pm my time (that's CEST), which is 11am on the North American east coast. These sessions are always recorded and available for you to watch at any time, so you won't miss anything. That said, the group coaching calls are always full of great energy and inspiration, so if you can fit them in then please do schedule the dates into your calendar.
I S E L L P R O D U C T S, W I L L T H I S S T I L L W O R K F O R M E ?
It might, depending on what exactly it is that you sell. The best way to find out if this programme would benefit you is to get in touch. Just e-mail me what it is you do and what you're hoping to gain, and I will let you know if it's a good fit or not.
frequently asked questions
W H A T A R E T H E T E R M S O F B O O K I N G ?
You'll find my general terms and conditions here, but the main thing to know is that my group coaching programmes are non-refundable. You have have lifetime access to all the course content, including the live coaching calls, which means you can work through the programme at any time and at your own pace.
I J U S T F I N I S H E D D R E A M C L I E N T C O N N E C T I O N -
H O W I S T H I S D I F F E R E N T ?
Fantastic question! Find Your Magic is meant to build on your work in Dream Client Connection (DCC). The programme follows the same structure with videos, presentations and worksheets, but this time we're focusing on YOU! If in DCC you found it difficult to answer the question of why your dream clients will choose you over your competition, then this will be the perfect next step for you.
W I L L Y O U B E O N H A N D T O A N S W E R Q U E S T I O N S ?
Yes! You can submit all your questions by e-mail or in the Facebook Group and I'll make sure to address them during our coaching calls. Of course, you can also get live feedback during our coaching sessions. Please note that I cannot accept any requests for feedback after the course ends.
A R E Y O U G O I N G T O B E A B L E T O T E L L M E W H A T M Y M A G I C I S ?
This programme is designed to teach you where to look for your magic, how to uncover your superpower, give you inspiration, and challenge you to dig deep and ask yourself the important questions about yourself and your business. I'll provide feedback during our group sessions, but you'll need to do the work beforehand and come prepared.
W H A T I F T H E R E' S N O T H I N G S P E C I A L A B O U T M E ?
I have yet to come across an entrepreneur that didn’t have something unique to offer and I have absolutely no doubt that you have a valuable super-power just waiting to be uncovered! Find Your Magic is designed to help you understand how you provide value and where to look for your magic. If you’re still not sure then just send me a message and we’ll talk!
H O W M U C H T I M E D O I N E E D F O R T H I S ?
Some weeks will be more intensive than others, but in general you should plan to spend 2-4 hours a week to work through the materials and 1 hour for our live sessions. The more you participate, the more you’ll get out of this programme. Participating keeps you accountable to actually do the work, share your experiences, and learn with the group.
W H A T I F I C A N' T M A K E T H E L I V E C O A C H I N G C A L L S ?
The coaching sessions are Thursdays at 5pm my time (that's CEST), which is 11am on the North American east coast. These sessions are always recorded and available for you to watch at any time, so you won't miss anything. That said, the group coaching calls are always full of great energy and inspiration, so if you can fit them in then please do schedule the dates into your calendar.
I S E L L P R O D U C T S, W I L L T H I S S T I L L W O R K F O R M E ?
It might, depending on what exactly it is that you sell. The best way to find out if this programme would benefit you is to get in touch. Just e-mail me what it is you do and what you're hoping to gain, and I will let you know if it's a good fit or not.
Hi!
I’m Karina, the Personal Brand Architect.
I believe that everyone who dreams of sharing their talents with the world should have access to the tools they need to create meaningful impact and build their business on their terms.
When I started my business 4 years ago, I had no idea what my magic was. I was very good at helping my clients find theirs, but I couldn’t see what was so special about me. Fast forward to today and I’ve built my reputation on one of my so-called weaknesses - and my business is doing better than ever before.
I genuinely care about your success and that's what's at the heart of everything I do. I created Personal Brand Architect to inspire you to dream big and create a brand and business that you are truly proud of.
Hi!
I’m Karina, the Personal Brand Architect.
I believe that everyone who dreams of sharing their talents with the world should have access to the tools they need to create meaningful impact and build their business on their terms.
When I started my business 4 years ago, I had no idea what my magic was. I was very good at helping my clients find theirs, but I couldn’t see what was so special about me. Fast forward to today and I’ve built my reputation on one of my so-called weaknesses - and my business is doing better than ever before.
I genuinely care about your success and that's what's at the heart of everything I do. I created Personal Brand Architect to inspire you to dream big and create a brand and business that you are truly proud of.
find your magic
N E X T S T A R T : F E B 2 0 2 1
6 weeks to uncover what makes you unique, absolutely brilliant, and worth the investment!
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